Produced for PLUS NY and Directed by Jeremy Hollister this Editorial Film was shot at the Joshua Tree Park, Mojave Desert and Ventura, CA over the course of a week.
We collaborated with the team in Los Angeles at the EMPORIUM OF POSTMODERN ACTIVITIES to create a film that showcases the brands custom bikes and apparel.
The film unfolds through vignettes of riding, surfing and dirt biking with a poetic voice-over that talks of the driving spirits of wind, water, and dirt.