HAPPY NATION “Launch Campaign”
Produced in Miami for OBJECT & ANIMAL and their client SKUNKWORKS, the piece serves as the launching video for Happy Nation, a fully digital retail brand by Victoria’s Secret & Co. offering a range of size-inclusive and gender-free products including sweats, swim, bras, undies and body care for tweens. Inspired by the generation it serves, the brand empowers others to give back, care for others and care for our planet. Happy Nation fosters a judgment-free community that is supportive and accepting of tweens during some of the most transformative years of their lives.
July 15, 2022